Wednesday, February 01, 2006

The Tipping Point

No Trader Joe's isn't selling The Tipping Point. But it relates back to my TJs blog, I swear.

I finally picked up the Tipping Point this morning in La Guardia because I was there two hours early (okay I'm usually early for flights but that's just ridiculous) and I needed to do something besides read about Brad and Angelina (IT'S A BOY! SHE DUE ON MAY 2ND!). I say finally because I've wanted to read it for years, but I just never got around to it. I have a bunch of books on my to-do list and usually I get around to them when I'm in airports and the only thing to buy besides over-priced Brookstone toys is books, bad food court food and magazines about Brand and Angelina.

I've only read about a hundred pages so far, but I see why everyone recommends this book. Mr. Gladwell is a great writer of non-fiction, which really is a talent. Non-fiction is usually very interesting and informative, but it rarely makes for a page-turner. But seriously I can't wait to get back upstairs and continue reading it.

But how does this little popular book relate back to Trader Joe's? Well in the one-hundred pages so far that I have read, one of Mr. Gladwell's theories is that in order to spread things (epidemics, fads, etc.) you need three kinds of people: Salesman to sell the idea, Connectors to connect the idea to the people (think Paul Revere), and Mavens to educate people on the idea.

Maven's know a lot about a lot of different things, especially consumer products. They like to read consumer reports and shop a lot in order to get a great deal. So I'm a Maven! I totally paraphrased the maven definition to better fit me, but I have to say it's nice to finally put a name to my weird hobbies of always wanting to tell people about the products that I love.

And really I'm just trying to teach everyone I know (and their friends and also any connectors out there who want to help me spread the word) about the magic of Trader Joe's, so that we can tip this thing and create a Trader Joe's Revolution or a TJvolution! (yes I totally stole that from Tivolution, my other favorite thing)